• Ideal reader: wants consistency, wants mental clarity, wants steadiness, wants physical health, wants pain relief, wants a solid, steady practice, willing to try things, has discretionary income
  • Define their problem: go from feeling tense, anxious, overwhelmed to feeling peaceful, strong, focused
  • Communicate the big why: health is everything, life is short, it can be simple, consistency and simplicity > intensity & complexity 
  • Qualifications 
  • Subscribe button and tell them why to subscribe